Wednesday, 25 May 2011

Healthy Eating

As a little side project for uni, just to show I can do more than draw fashion, I decided to produce some pieces for a healthy eating campaign. I've really wanted to work with food and text so this seemed a perfect excuse to combine both.

Basically my idea was to use children's quotes to promote eating 'five a day'. By working with the idea that children say the cutest things and the fact they don't know unless you teach them, I placed sweet things that children may say alongside images of the fruit. For instance, the first one says: "I love strawberry cheesecake. Is that one of my five a day?" and is placed next to strawberries. I think this campaign could be successful, because most people know a child so can relate to their sweet questions and it drives home that unless you teach people about healthy eating, they will never learn.

Anyway, take a look and see what you think! :) (p.s. I've used a logo from an existing campaign - it is not my own!)




9 comments:

  1. I love them! It's such a nice & clever idea, appealing to both kids and adults, and visually they look fab :)

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  2. What a good idea. And I love the fruit drawings, especially the pineapple.

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  3. These are super cute and YUM!

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  4. this is purdy stuff, puts a smile on my face.
    ( ^_^)

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  5. Nice! These would also look lovely framed on the kitchen wall. :)

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  6. very cute! the drawing sare great and i love the little sayings... is this the coconut/pineapple you tweeted about the other day? hehe x

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